Requirement Title: Marketing Associate
Location: OH - Solon
Contract: 6 months
Description:
Work Schedule: Monday- Friday, 8:30am-5p EST
Work Location: Solon, Ohio / Tuesday – Thursday must be in the office, option for remote work on Mondays and Fridays
POSITION SUMMARY:
The Marketing Associate will support the growth of the client's business in Out-of-Home with development of marketing objectives, go-to-market strategy, and tactical execution. They will focus on executing the category plans with a strong focus on channel strategy, portfolio management, digital marketing execution, and sales support. They will manage daily activities relevant to the success of the categories and brands.
RESPONSIBILITIES:
• Execute B2B business and marketing strategy for Nestlé Professional Solutions (NPS) Grab & Go business, including:
• Develop and execute day-to-day tactical Product Marketing plans for the brands.
• Execute communications and sales strategy leveraging industry insights, cross-functional team inputs, and sales data.
• Manage NP Hot Pockets portfolio including product innovation and renovation project management, digital shelf asset development, website and product web pages, sales tools (brochures, sell sheets, creative assets).
• Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including channel marketing, PD, R&D, sales, finance and supply chain to accomplish product innovation, renovation, and go-to-market plans.
• Partner with external agency on marketing strategy, asset development and marketing tactical execution.
• Support of marketing budget management to align with business objectives and deliver clear ROI.
• Distributor marketing: collaborate with cross-functional team to analyze sales data and assess opportunities across distributor outlets, strategy development, and tactical execution.
• Assess e-commerce opportunities and align with NP digital team on executing solutions.
• Sales Execution and Support
• Collaborating with commercial development and sales operations to identify challenges and opportunities and developing plans to drive positive results.
• Coordinate with sales operations team on lead generation process including follow-up, communication with leads, ensuring end-to-end ROI.
• Developing brand messaging, training, and tools for sales to drive internal clarity and commitment. Updating Grab & Go sales tools (brochure, sell sheets, etc.) to reflect up-to-date insights, retail brand guidelines, target demographic data.
• Perform other duties as assigned.
REQUIREMENTS:
• MBA degree preferred, BA or equivalent experience required.
• Ability to effectively communicate with all levels of the organization and cross functional teams.
• Highly organized showing attention to detail and with a proven ability for multi-project management
• Highly motivated self-starter with a bias for action and focused on driving business results.
EXPERIENCE:
• Minimum 5 years marketing experience required.
• 2 years of experience in foodservice sales/marketing or equivalent preferred
• Strong quantitative skills and ability to analyze sales data and marketing metrics
• Successful end-to-end project management (strategy to execution) experience required
• New product development and launch experience preferred.
• Experience in interpreting market, operator, and consumer insights to drive business and communications.
• External agency management a plus
• Digital Marketing experience a plus
SKILLS:
• Software: MS Office (Excel, Word, PowerPoint) and Teams
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