MAJOR RESPONSIBILITIES (Position Summary)
The Director of Commercial Sales is a pivotal new role at Business & Pleasure Co. which will be responsible for developing and executing a robust commercial sales strategy that drives revenue growth within hospitality, commercial, and trade channels. This leader will build and expand B&P’s presence in the commercial outdoor furniture space by leveraging deep industry expertise and an extensive network of potential clients.
This position demands a hands-on approach—strategic yet tactical—requiring close collaboration with key internal teams, including marketing, product development, and operations, to ensure seamless sales experience. The ideal candidate will be both a business builder and a brand steward, ensuring all sales initiatives align with B&P’s unique design aesthetic, quality standards, and customer-centric values.
Success in this role requires a focus on short-term sales opportunities, long-term client retention, enhancing lifetime value (LTV), and implementing best-in-class loyalty initiatives to establish B&P as the go-to brand in commercial outdoor furniture. This individual must be adept at analyzing market opportunities, identifying areas for optimization, and applying innovative problem-solving strategies to accelerate Business & Pleasure Co.’s growth.
ESSENTIAL DUTIES AND RESPONSIBILITIES
· Develop and implement strategic sales plans to achieve company revenue targets.
· Identify and cultivate relationships with key commercial clients, including hotels, resorts, restaurants, commercial developers, and other large-scale buyers.
· Identify and maintain relationships with key interior designers and architects
· Lead and mentor a team of sales professionals, setting clear goals and ensuring performance metrics are met.
· Establish and manage partnerships with distributors, dealers, and other industry stakeholders.
· Conduct market research to identify trends, opportunities, and competitive positioning.
· Collaborate with marketing, product development, and customer service teams to enhance brand positioning and customer experience.
· Negotiate contracts, pricing structures, and service agreements to secure long-term business relationships.
· Represent the company at trade shows, industry events, and client meetings.
· Monitor and analyze sales performance, providing reports and insights to senior management.
· Ensure compliance with company policies and industry regulations
QUALIFCATION REQURIEMENTS
· Bachelor’s degree in business, Marketing, or a related field
· Flexible Hybrid model, with main office in Los Angeles, CA
· Minimum of 7-10 years of experience in commercial sales, preferably in outdoor furniture
· Proven track record of successfully leading sales teams and achieving revenue targets.
· Strong negotiation, communication, and relationship-building skills.
· Knowledge of commercial sales channels, contract negotiations, and distribution strategies.
· Ability to analyze market trends and translate insights into actionable sales strategies.
· Proficiency in CRM software and sales analytics tools.
· A willingness to travel is needed to meet with clients and attend industry events.
WHY JOIN BUSINESS & PLEASURE CO
· Develop a comprehensive commercial sales strategy and roadmap aligned with company objectives.
· Build and establish a pipeline of key commercial clients and secure major contracts within the first year
· Recruit, onboard, and train a high-performing sales team for growth in year 2
· Improve the existing CRM system to track sales performance and customer interactions effectively.
· Develop strong partnerships with distributors and key industry stakeholders
· Achieve a defined revenue target for the first year, demonstrating measurable business growth
· Work closely with product development to align product offerings with market demand
· Establish brand awareness within the commercial sector through targeted marketing and networking initiatives
· Present quarterly sales reports and insights to the executive team to measure progress and adjust strategies as needed.
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